Printwear & Promotion The Total Promotional Package
The fashion and retail industries are constantly shifting and changing. Still, recent transformations — some caused by the pandemic and others born more naturally and gradually — encourage the tectonic plates of our business to move. These shifts lead to higher standards across the industry, and even more so in the high-volume production segment.
Here are three notable changes that force brands, fulfillers, and everyone in between to step up their game.
- Higher market demands: Consumers spend their hard-earned money on clothing items and demand the highest standards in return. Over the years, their demands have grown and have become more specific as time goes by. To win this battle, brands need their business partners to be reliable, consistent, and innovative. Businesses have less room for error and need to broaden their offering while improving efficiency and profitability levels.
- Online shopping becomes the default: Pandemic lockdowns forced billions of consumers to find alternatives for their routine habits. Those who didn’t give online shopping a go before the COVID-19 era learned to embrace the virtual arena. This accelerated and changed people’s behaviours and it is here to stay. Now, more than ever before, online shopping is the default option.
- The supply chain shift: Speaking of business partners, the supply chain shift that started a few years ago has dramatically increased in the past year, changing the roles of many players in the fashion and retail game. Brands learned not to put all their eggs in one basket and started collaborating with multiple textile print fulfillers. Many companies moved their production closer to consumers in onshoring and nearshoring procedures.
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